SEO-focused
Website design focused
Project Overview
WebStudio is an agency specializing in web design, SEO and Google Ad strategy. They help businesses across Ireland drive growth and achieve online success.
For this project, WebStudio wanted some eye-catching graphics for their UGC-style TikTok and Instagram reels, focusing on keeping the viewer from scrolling away and effectively highlight WebStudio's unique offerings.
Concepts
When discussing the website design reel, the client mentioned wanting to showcase his website in different deivce layouts to fully highlight the custom aspect. Taking inspiration from how studios will showcase their brand designs in a grid format, I thought this would be the perfect way to go.
Additionally, while the client loved the search results animation in the SEO reel, he something more dynamic to use in the next reel.
I ended up utilizing angled perspective and constant movement to keep it engaging and brought in a simple icon animation to represent increased traffic.
Design
Maintaining consistency with WebStudio's brand, I designed icons and used colors that aligned with their established palette. My goal was to keep the everything clean and modern, ensuring that they complemented an overall aesthetic.
Execution
To maintain viewer interest and effectively showcase the content, we opted for a mix of overlaid and full-screen graphics. This approach allowed for flexibility in presentation, ensuring that the visuals were both engaging and contextually appropriate for the different types of information being displayed.
That's all folks!
This is an ongoing project that I'm really enjoying working on. I think motion graphics pair great with this style of reel, and the client loves the flashiness that they bring. I'm excited to see what comes next?