Project Overview
Thera is a financial platform built for modern, global teams—offering everything from payroll and banking to spend management and invoicing. I worked with their team to create a high-energy marketing video introducing their full suite of apps.
Concepts
The team at Thera wanted this video to feel distinctly customer-focused—both in celebrating what existing users love and in showing how the platform can fit into a potential customer’s workflow. We focused not just showing how it works but why it matters.
Design
I worked within Thera’s brand guide and UI system, but also created several custom icons and supporting visuals to help tie everything together.
I think the flat illustration style gave the video a more playful and accessible tone than what you usually see in FinTech. It made the platform feel more approachable while still staying clean and professional.
Execution
I’m especially proud of the pacing in this one. The quick cuts and transitions helped keep things snappy, while moments like the product breakdowns slowed just enough to let each feature land.
One of my favorite sections to animate was Thera Spend. It has a great blend of UI flows and bold graphics to highlight each feature.
That's all folks!
This was a great opportunity to bring a complex platform to life in a way that felt cohesive, modern, and fun. I loved getting to play in a different visual style and create something that matched Thera's bold mission.