Project Overview
ReproMed is a leading fertility clinic dedicated to supporting individuals and couples on their fertility journey. For this project, I created a social media video adapted to various formats as part of their larger campaign.
The campaign centered around informing people about their free consultations and encouraging users to book.
Design
To ensure the ads felt cohesive with ReproMed’s existing branding, I incorporated the abstract shapes seen throughout their designs and adapted them to the animation.
Graphics for the card section
Similarly, when ReproMed used geometric shapes, they utilized round corners to keep a soft look, so I made sure to bring these elements in as well.
Execution
This animation was pretty simple throughout with the most involved being the notifications at the beginning. I wanted to simulate the real-time interaction, but had to take some creative liberties because of how notifcations naturally stack on a home screen. Keeping the notifications in a descending list kept the focus on their message.
Also, since there were multiple formats, I ensured the ad worked seamlessly across platforms, maintaining its impact whether viewed as a story, YouTube pre-roll, or feed post.
That's all folks!
While it’s not the most fun subject, it was exciting to bring this creative approach to ReproMed’s existing graphics and deliver animations that felt both fresh and aligned with their trusted brand.
I had a lot of fun creating this video and the client was super pleased with the final product!