About the Project
I created this mock campaign for one of my design classes. I was eager to bring a fresh and modern feel to the museum's online presence, and I decided to do this by incorporating bold colors and fonts into the campaign. I worked to craft eye-catching graphics and messages that would engage and inspire the museum's audience on social media. Overall, designing this campaign from the style guide to actual graphics was a valuable experience as I learned all the factors that go into understanding an organization's brand.
Style Guide
Business Summary
The Philbrook Museum of Art provides its guests with a space to connect, create memories and appreciate fine art. The museum features a diverse mix of American, Indigenous and European art, and its 25 acres of gardens offer one of the best ways to take in the local landscape. Philbrook is dedicated to helping people connect through art and nature and providing educators with ways to foster creativity in young minds.
Target Audience
Demographic 1: Individuals with an appreciation for European, American and Indigenous art
Demographic 2: Families seeking fun outdoor activities
Demographic 3: Educators looking for places to introduce their students to fine art
Demographic 4: People interested in local flowers
Values
Storytelling. Art Education. Appreciating nature. Connecting people.
Post Graphics
Click on the image to read the captions for each post.
Calling all movie buffs! Which Wes Anderson Movie is this image from? Trick question! This picture is actually from our our exhibition This is An Adventure: Accidentally Wes Anderson! See more photos inspired by Wes Anderson’s disctinctive color palette and symmetry in this exhibition.
If you’re in search of weekend plans, look no further than our Dream Lab! This otherwordly space lets kids of all ages explore color, light and shadow and get lost in an imaginary world.
Where do you think he's headed?
Today we’re introducing you to Cleome! Cleome was dropped on our doorstep as a kitten and we’ve taken care of her ever since. She loves basking in the sunlight or napping in the shade!
There’s no better time to take pictures at the most beautiful place in Oklahoma! Becoming a Photography Member grants professional photographers access to the endless flora and fauna our gardens provide. Check out the link in our bio to become a Photography Member!
Our one true love.
The end of the school year is right around the corner which means it’s the perfect time to go on a field trip! Kids of all ages will love all the activities Philbrook has to offer!
Our next SUPERFUN Saturday is right around the corner! Join us from 9:30AM to 2:00PM to build towering boxforts, blow huge bubbles, and enjoy more fun family acitvities!
Celebrating art of the next generation, Philbrook proudly presents The BIG Show: Work by Young Artists! This exhibition features the creativity of young artists from across Oklahoma. Come get inspired by their creativity, and visit the link in our bio to book your tickets!
There is no shortage of beautiful backdrops. Photograph your perfect night surrounded by perfect landscape. Check out the link in our bio to find out how to get your prom photos taken at Philbrook.
Meet the newest addition to the Philbrook feline team: Sage! She’s still learning the ropes, but we have no doubt that Sage will be a perfect addition to our garden cats. See if you can spot her the next time you visit our gardens!
