Project Overview
Guarneri Hall is a chamber music venue dedicated to growing classical music by offering support to educators, artists and appreciators. As part of their rebrand, they approached me asking to animate their new logo. Their goal was to accentuate the vertical lines in the logo while keeping it short and simple overall.
Execution
To highlight the logo’s vertical lines, I used a combination of masking techniques and animation keyframes to create a clean, fluid movement.
When I was working on the animation, I came up with the idea to start the lines spread apart and move them together, adding just a little more visual interest. I presented this alongside the initial concept, and the client immediately loved the added dynamic movement!
First version
Sketch of movement idea
That's All Folks!
This logo animation perfectly captures the essence of Guarneri Hall’s brand, adding a dynamic yet elegant touch. The client loved how it turned out and currently use it as an endcap on all their video content.