Project Overview
Working with Create Uplift team again, I created these video assests for DCCCA's newest campaign focused on the Kratom ban in Kansas. They needed a 30-second PSA as well as a shorter 15-second cut for social media. The turnaround time was 2 weeks, and I was provided a voiceover.
Design
I kept this PSA similar to the mixed media style of the medication safety campaign I worked on, but brought in some different textures and vector elements to play on the natural origins of Kratom. I also leaned into DCCCA's green color to add to that feel as well. Overall, I think this created a more rustic and warm tone.
Soil texture
Leaf vector
Execution
With this being a PSA, I wanted to keep things engaging without distracting from the message.
I relied on simple techniques like a looping background and snappy transitions to bring in some energy while letting important moments breathe.
That's all folks!
This project was super fun to work on and the client loved the end result! This style is one of my favorites to work with and I felt like I could do a lot creatively. Check out the social media cut below.