Project Overview
Bluebird Branding is a branding agency that brings strategy driven creative to their clients. The team asked me to create a couple of animations for their newest case studies covering two rebrands they'd recently completed. Over a couple of weeks, I created these two animations.
Execution
There were certain elements that Bluebird wanted to highlight in both animations. For Shinn Group, the triangle piece was a huge focal point of their rebrand. I had the idea to follow the arrow as it traveled to its place on each of the logos.
For Horizon Glass, the team used transparency in the main shapes as a nod to glass and the prism effect there is when light shines through it. The goal was to highlight this and show how the glass panes form the mountain shape in the background.
That's all folks!
I loved working on these animations! While they're similar to logo animations, you have to build the animation around a specfic design choice instead of the brand story, and I've had a lot of fun working that out on these pieces. You can check them out on the case study pages below!