Project Overview
Breathwrk is a mindfulness app focused on improving health and mental well-being with their guided breathing exercises. They built a strong following on TikTok and Instagram with their animated breathing challenges. When I joined them, they were looking to revamp the look of the animations, bringing in picturesque backgrounds and minimalist dots, circles and lines.
Design
As part of debuting this new look, the client emphasized the need for visually impactful, high-contrast nature scenes for the background of the exercises. In sourcing stock videos, I looked for ones that not only complemented the aesthetic but also invoked a sense of calm and focus. These visuals played a crucial role in creating an immersive environment for users, ultimately supporting Breathwrk's goal of promoting mental well-being.
That's All Folks
One of the highlights of the project for me was diving into the science of breath health, which even helped me unwind during busy days. The new animations have resonated well, amassing over 393K views on Breathwrk’s social channels. I had a great time collaborating on this project and am thrilled to see the positive impact these videos have had on viewers.