Mock Brand Activation

For a project in one of my design classes, we designed a few views of a brand activation for a streaming show. I chose Netflix's show "Drive to Survive," and the idea was to create different views of a fan festival that I named the Full Throttle Festival. I used a variety of Adobe software, including Photoshop, Illustrator, and 3d Stager, to create the different views of the brand activation. The project also taught me a lot about designing a full-fledged experience that appeals to the target audience and represents the show's brand identity. I had to consider every detail of the festival to ensure that the brand was on display at all times. Overall, it was a rewarding experience that allowed me to expand on my design skills while also learning about creating brand activations.